Alcohol and Advertising - Free Essay Example

Sample details Pages: 4 Words: 1309 Downloads: 4 Date added: 2017/06/26 Category Advertising Essay Type Analytical essay Level High school Did you like this example? à ¢Ã¢â€š ¬Ã‹Å"Alcohol and advertisingà ¢Ã¢â€š ¬Ã¢â€ž ¢ Word count: 1097 Alcohol consumption has increased rapidly in the UK. There are many factors, such as peer pressure, parents and advertising that can influence individuals to use alcohol; alcohol advertising can be the principal factor. It is estimated that annually about  £800 million is spent to advertise and promote alcohol products. It is considerably more than amount of money that is spend on health advertising and promoting (Hasting and Angus, 2009, p.14). Alcohol advertising can be seen everywhere; it is not only confined to print and broadcasting media, but also permeated in sporting and cultural events. This project will examine the role of media in increasing alcohol consumption in the UK. First, the problems of alcohol advertising will be addressed. Then, the range of solutions will be suggested. In the final part, the solutions will be evaluated, and identified those are more likely to succe ed. Numerous problems may result from alcohol advertising. Anderson (2009) states that advertising inculcates individuals that drinking is common among peers, they should drink to be a part of society, they will have a greater social approval if they drink and they should drink more as adults. All of these negative messages may be sent to individuals by films, sponsorship, social networks, websites, print and broadcasting media. Consequently, exposure to alcohol advertising can cause two principal problems. Firstly, teenagers and youths can be familiar with alcohol products at an early age and encouraged to start drinking. In a two-stage cohort study which was fulfilled over 920 adolescents average aged 13 in 2006 and was followed up in 2008, it was found that 47% of those who were not drinkers and involved with alcohol marketing started drinking during these two years (Gordon et al., 2010). Secondly, drinkers may be encouraged to drink more than before. It can be an increase in units of consumption in one time of drinking or frequency of drinking. For all above reasons, the alcohol advertising must be combated as effectively as possible. There are numerous strategies for alcohol-related problems; one of them can be to ban alcohol advertising completely. All European countries excluding the UK have banned at least one types of advertising (Anderson, 2009, p.121). Banning alcohol advertising can lead to two positive aspects. First, the exposure to alcohol imagery will be reduced. Second, the price of alcohol will be increased. Gunter et al. (2010) state that alcohol advertising causes a competition among companies, and companies to remain in the competition decrease their product price. Therefore, if alcohol advertising is banned, the alcohol price will be increased, and subsequently the alcohol consumption will be reduced. Another solution can be to prevent the existence of alcohol companies in sporting and cultural events. Alcohol sponsorship may lin k success of sport to alcohol consumption or show that alcohol drinking is a part of these events. Hence, all these thoughts will be removed if these sponsorships are banished from these events. Furthermore, as regulation, the number of viewers, attendances and contributors aged under 18 should not exceed one-fourth of all participants of an event sponsored by alcohol companies (Leyshon, 2011, p.9). However, alcohol companies sponsor some well-known football clubs, such as Everton, which the majority of their spectators are youths. Furthermore, programmes of television and cinema, which show alcohol imagery in highly common or as a relief substance, can be controlled. Films can be classified for children, teenagers and adults, and some rules and limitations can be considered. For instance, alcohol imagery can be forbidden in children and adolescentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ programmes. Government can also support film producers to make educational films and programmes, such as the films related to the testimonies of former alcohol addicts, to inform individuals from the risk of alcohol consumption. The chance to being aware and accountable for their own behaviour has been provided to the public by educational campaign (Robinson and Kenyon, 2010, p.73). All of these above solutions may decrease alcohol consumption. Just extensive prohibitions on all types of alcohol marketing can decrease alcohol consumption (Gunter et al., 2010, p.53). It can deter individuals from better known of alcohol branding. The deviated behaviour messages related to drinking as well as permanent reminders concerning alcohol consumption would be removed by banning alcohol advertising (Gunter et al., 2010, p.51). For example, due to advertising, images of alcohol is reminded in individuals who want to surcease drinking. However, it may damage alcohol industry because each company to promotion needs to marketing. It also should not be ignored that alcohol industry provides more than 1. 5 million jobs and contributes about  £29 million to the UKà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy; hence, prohibition of alcohol advertising at all cannot be an appropriate solution (Great Britain. Home Department, 2012). However, banning alcohol sponsorship in sporting and cultural events can reduce the exposure alcohol among youths. Although alcohol sponsorship may claim that restriction of them can damage stock of sports, further consideration shows the reverse of the assertion. For example, when advertising and sponsorship for tobacco were banned in2005, it was believed that some sports such as formula one and snooker would be damaged. However, both sports have enticed new sponsorship and are considered to be on the increase (Leyshon, 2011, p.19-20). As a result, ban of alcohol companies in sporting and cultural events can be useful. Presumably, film classification cannot be suitable because of two factors. Firstly, the accessibility of TV gives teenagers chance of watching ad ultsà ¢Ã¢â€š ¬Ã¢â€ž ¢ programme. Secondly, there have not been harsher penalties for film producers who exceed the regulations. Although there has been British Board of Film Classification (BBFC), alcohol representation is highly common in all favourable British films without regard to BBFC age classification (Lyons et al., 2011, p.1). However, educational films and programmes can be useful. There are many experts and doctors related to alcohol that can warn individuals from risk of alcohol consumption by educational programmes in TV and radio. It can be a reasonable strategy since it does not need much money. In conclusion, this essay has explained some strategies identified as means of solving problems of alcohol advertising. Ban of advertising, prevention of the existence of alcohol companies as sponsorship in sporting and cultural events, films classification and educational programmes have been suggested as solutions. The solutions have been also evaluated and can now concl ude that two have better effects on individuals. First, ban of presence alcohol companies in sports can help that many adolescents do not exposure to alcohol advertising because sports, especially football is counted as a part of their life. Second, enhancing educational programmes and films can inform individuals from consequence of alcohol consumption. Word count: 1097 List of References Anderson, P. (2009) à ¢Ã¢â€š ¬Ã‹Å"Is it time to ban alcohol advertising?à ¢Ã¢â€š ¬Ã¢â€ž ¢, Clinical Medicine, 9(2), pp.121-124 [Online]. Available at: https://www.clinmed.rcpjournal.org/content/9/2/121.full.pdf+html (Accessed: 24 February 2013). Gordon, R., MacKintosh, A. M., Moodie, C. (2010) à ¢Ã¢â€š ¬Ã‹Å"The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Studyà ¢Ã¢â€š ¬Ã¢â€ž ¢, Alcohol and Alcoholism, 45(5), pp. 470-480. [Online] DOI: 10.1093/alcalc/agq047 (accessed: 11 February 2013). Great Britain. Home Department (2012) The Governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s Alcohol Strategy. The stationery office TSO [online]. Available at:  https://www.gov.uk/government/publications/alcohol-strategy  (Accessed: 25 January 2013). Gunter, B., Hansen, A., Touri, M. (2010) Alcohol Advertising and Young Peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s Drinking: Representation, Reception and Regulation. BookOS [online]. Available at: https://bookos.org/ (Accessed: 25 January 2013). Hasting, G., Angus, K. (2009) Under the influence: The damaging effect of alcohol marketing on young people [online]. Available at: https://www.alcohollearningcentre.org.uk/_library/undertheinfluence_tcm41-1900621.pdf (Accessed: 25 January 2013). Leyshon, M. (2011) An unhealthy mix? Alcohol industry sponsorship of sport and cultural events [online]. Available at: https://www.alcoholconcern.org.uk/assets/files/Wales%20factsheets/An%20unhealthy%20mix%20-%20final%20version.pdf (Accessed: 3 February 2013). Lyons, A., McNeill, A., Gilmore, I., Britton, J. (2011) à ¢Ã¢â€š ¬Ã‹Å"Alco hol imagery and branding, and age classification of films popular in the UKà ¢Ã¢â€š ¬Ã¢â€ž ¢, International Epidemiological Association, 40(5), pp.1411-1419. [online] DOI: 10.1093/ije/dyr126 (Accessed: 3 February 2013). Robinson, S, and Kenyon, A. (2009) Ethics in the Alcohol Industry. BookOS [online]. Available at: https://bookos.org/ (Accessed: 25 January 2013). Don’t waste time! Our writers will create an original "Alcohol and Advertising" essay for you Create order

Impacts of Globalization on the Labour Market in Great Britain Free Essay Example, 6750 words

Globalization has become the centre and the primary the very influential consideration in United Kingdom s trade and bargain system with other states or countries. UK government depends on the unyielding interface of markets, countries, technologies, and capital in a much cheaper and faster rate that globalization brings. Thus, United Kingdom plays a role of crucial importance in the world s globalization thrust being one of the world s biggest capitalist magnates. This is the reason why the British government has been one of the most active states to the different world trade meetings, conferences, and conventions. Just recently, the UK government announce its more active involvement with the European Union, World Trade Organization (WTO), Organisation for Economic Co-operation and Development (OECD) and the G20 as part of its strategy for strengthening the multilateral trading system3. Being one of the most open economies in the world, United Kingdom calls for a strong, sustainabl e and open economy that would benefit business domestically and internationally. UK recognizes the significant impact of globalization in its economy4. Albeit criticisms and pessimist perceptions on the effects of an all-out open economy, the government of the United Kingdom pursues the direction of globalization as its economic agenda. We will write a custom essay sample on Impacts of Globalization on the Labour Market in Great Britain or any topic specifically for you Only $17.96 $11.86/page In 2009, the UK was not spared from the global economic crisis. UK government formally acknowledged that the United Kingdom was in recession for the first time in more than a decade5. Recession begun in the last quarter of 2008 and unemployment rate increased.

AICPA Code of Professional Conduct Example

Essays on AICPA Code of Professional Conduct Research Paper AICPA of Professional Conduct: Highlights and Brief Overview A privilege that professional accountants have is the opportunity to become certified public accountants and then to become a voluntary member of the American Institute of Certified Public Accountants (AICPA). By taking the step of being an AICPA member, the accountant is upheld to higher standards than those who opt not to join the AICPA. This paper will briefly examine seven key areas of the AICPA code of conduct including: (1) public responsibility; (2) objectivity; (3) independence; (4) due care; (5) competence; (6) diligence; and (7) Rules 202 and 203 of the AICPA Code of Conduct. Being responsible to the public is an overriding concern of all the objectives. In brief, the AICPA states that AICPA members have responsibilities or obligations to all who use their services (aicpa.org, ET section 52). Other duties in this area are obligations to cooperate in the accounting community; keeping public trust; and to carry on trustworthy self-regulation. In order to keep the trust of society, the profession relies on AICPA practicing members to do their part in successfully meeting the Code of conduct regulations (aicpa.org, ET section 52). Further on the topic of responsibility is how members must be honest and candid in any professional service to the public which includes having integrity, objectivity, and using professional care (aicpa.org, ET section 53). Objectivity is a second area of concern. According to the AICPA, objectivity is a mindset which allows the individual to be fundamentally honest and free of conflicts of interest (aicpa.org, ET section 55.01). Interestingly, even though AICPA members not working in public practice may not be required to maintain independence, they are still required to be objective or free of conflicts of interest whether they are performing any professional work ranging from tax services to working with financial statements to consulting work (aicpa.org, ET section 55.04). A third area examined is with independence. Independence is defined by the AICPA as both being conflict free in mind as well as appearance from a third party’s observation (aicpa.org, ET section 100.01). In other words, independence can be impaired if a reasonably informed third party could perceive an impairment or a conflict of interest. There are many ways independence is impaired. There are seven general ways to evaluate whether or not independence is an issue. These would include: (1) self-evaluation threats; (2) advocacy threats; (3) opposing interest conflicts; (4) family member conflicts; (5) attempts to influence threats; (6) monetary self-concern threats; and (7) performing management function threats (aicpa.org, section 100.13-section 100.19). In certain cases, some acts are deemed inappropriate for independence even if risk is at a very low level. The AICPA uses a risk-based method regarding independence, and if an act could cause a conflict of interest either in perception or in reality then the CPA should try to either minimize the risk to acceptable levels or eliminate the risk. Under the risk-based method, the problem areas are located and then examined both separately and then as a whole to see if independence is impaired (aicpa.org, ET sections 100.01 and 100.05). Certain acts as outlined by the AICPA cause an independence issue automatically. For example, a covered member cannot have any financial interest in an attest client regardless of how minor the dollar amount (aicpa.org, ET section 100.02). CPAs must remember to have the client make all management type decisions along with having the client accept responsibility for final outcomes of nonattest services (aicpa.org, ET section 101.05 101-3). Examples of items that would cause an independence problem for CPAs hired for an attest engagement would be: (1) approving or completing transactions for a client; (2) preparing source documents for a client; (3) maintaining control over a client’s assets; (4) attempting to supervise an attest client’s employees; (5) trying to influence management type decision making; (6) having any type of control over or implementing a company’s internal controls; (7) going before the Board of Directors in representation of management (aicpa.org, ET section 101-.05 101-3) The AICPA Code of Conduct further elaborates on which type of functions are acceptable to perform in nonattest activities along with what type of functions are considered unacceptable. For example, a CPA can provide bookkeeping services where the member is simply posting transactions that are pre-coded. However, CPAs cannot determine coding or general ledger routing for themselves. CPAs can also complete financial statements assuming that the information is taken directly from a trial balance that the client has already completed. They can also suggest any type of journal entries, but the CPA cannot approve or authorize a journal entry to be made (aicpa.org, section 101.05 101-3). Similar principles exist in other services including the use of technology. CPAs can do basic non-management functions of installing a pre-packaged software package or assist in setting up a generic chart of accounts, but cannot design an Accounting Information System for the client or make any significant changes to the source code in a technology system (aicpa.org, ET section 101.05 101-3). According to the AICPA, due care is constantly seeking the highest standards possible. It would encompass both diligence and competence while stressing the importance of a CPA’s professional responsibility to both the general public and the profession (aicpa.org ET section 56.01). Part of due care is competence and the AICPA states that competence is acquired from both training and time spent in the accounting work environment. The beginning of meeting competence requirements would be obtaining licensing as a certified public accountant. Beyond the CPA licensing, there is a need for ongoing education along with dedication to staying abreast of the latest knowledge of the profession (aicpa.org, ET section 56.02). A final note is being aware of the need to seek outside help from others in the profession if the CPA feels he or she is not qualified in a particular area (aicpa.org, ET section 56.02). Competence would encompass skills of the CPA and a good grasp of the accounting principles involved with being able to apply the principles in the proper way. A member does not claim to ever make mistakes, yet should have a good background in any area before working for a client in the given area. Only accepting assignments for which the CPA feels qualified for is important (aicpa.org, ET section 201.02) Diligence as mentioned by the AICPA would involve acting completely and in a responsible manner. Being careful to use the correct professional standards whether in an ethical or technical sense is key function (aicpa.org, ET section 56.04). Rules 202 and 203 of the Code state that CPAs must adhere to the official guidelines of the profession as expressed through GAAP. This includes both auditing and other professional services (aicpa.org, ET section 202.01). Rule 203 states that by applying GAAP correctly, it should almost always lead to a fair and non-misleading opinion. Yet, Rule 203 also realizes that there may be occasions arise where an actual application of GAAP could lead the financial statements to be misleading. This would usually occur in cases where new laws are enacted or a new way of conducting business is performed. In these cases, the CPA must use professional judgment to ensure the financial statements are fair and not misleading (aicpa.org, ET Section 203.01 – Section 203.02). References Aicpa.org (2010) â€Å"AICPA Code of Professional Conduct---Current and Historical Versions† Retrieved from: http://www.aicpa.org/Research/Standards/CodeofConduct/Pages/default.aspx AICPA Code of Professional Conduct Example Essays on AICPA Code of Professional Conduct Essay AICPA of Professional Conduct AICPA of Professional Conduct One thinks that one of the most important purposes of the AICPA Code of Professional Conduct is its setting forth of guidelines for accounting professionals regarding the ethical principles and rules of conduct of its members. Like in any other profession, individuals must be guided by certain rules of conduct to maintain the integrity of their profession. Having a code of conduct for accountants will earn respect for them. If people know that they are guided by a code of conduct, they are assured that they will perform their duties within the highest standards of professionalism. Furthermore, a code of conduct for accountants would mean that they always put the stakeholders’ welfare above their own personal welfare. It will not only benefit their clients and employers, rather, it will benefit the public. If accountants act according to a code of conduct, people are assured that they are giving accurate information. T he public relies on accountants to give truthful data on a company’s performance and on this basis; they may decide to purchase or sell stocks of corporations. The stock market’s performance is based on the financial pictures presented by companies, which rely greatly on their accountant’s credibility. It therefore follows that the status of the stock market, which forms part of the economy of a nation, may be dictated indirectly by accounting reports created by accountants. If these accountants do not have a code of conduct, then the reports that they will give out will be questionable and may not be a valid basis for investment decisions. Another important purpose is to support and improve the accounting profession (Bradford, 2008). Through its various activities, AICPA is able to assist accounting professionals in the conduct of their duties and responsibilities. Their publications provide accountants with the latest issues in accounting and in the other fields of business. Aside from the publications, AICPA also requires its members to pursue continuing professional education to keep them updated with recent developments in their profession (Bradford, 2008). Support for any profession is essential. In this manner, they can also police their own ranks. Anyone who does not follow their code of conduct may be pressured by members of AICPA to perform their duty well. This purpose is important because if people of the same profession group together, their association can be a venue where they can raise problems with regards to their profession. They can also serve as one voice in issues relevant to their profession. The third most fundamental purpose of the AICPA is to assist in the formulation of the technical standards for CPAs (Bradford, 2008). This is very important because if there will be no technical standards for CPAs, then every accountant will have his own way of making his own rules and financial statements. It would then be difficult for readers of accounting records or financial statements to assess the true picture of a company. The stakeholders of companies will not see the real performance of their corporations. Investors will find it complicated to make investment decisions based on reports of the accountants. Analyzing the financial picture of companies will be quite a challenge for financial institutions such as banks because evaluation of the figures cannot be backed up by standard accounting procedures. Approval of loans will therefore be tough for financial institutions. It might also jeopardize the whole banking industry if accountants of companies use their own accountin g procedures. References Bradford, T. (2008, June 9). What is the AICPA? Retrieved May 25, 2012, from suite101.com: http://suite101.com/article/what-is-the-aicpa-a56505

Supply Chain Management Process Includes Management

Question: Write an essay about the "supply chain management". Answer: Introduction Supply chain management is a process that includes management of its supplies and flow of goods and services from the producers to the suppliers to the end user that is consumer. It is a process that describes the channeling of goods from being stored in store houses to undergoing a process production. It is a movement and storage of goods from point to point consumption (Fawcett et al., 2014). Online selling of goods is a new concept that is now accepted globally over the age of internet. Purchase of good has now become more convenient for customers. E-commerce is the electronic commerce where the transaction of goods and services between the sellers and the buyers through the online sources that is the internet. The online retailers are on rise. Retail involves the purchase and sell of goods and services to customers through various distribution and marketing channels. The retail demand and supply depends on the supply chain of the company. Sustainability can be defined as producti on and usage of goods and service at present without hampering the future generation. The report analyzes the businesss global logistics, supply chain channels and sustainability throughout the value chain all the way to the end user or the customers. The main aim of the report is to describe the strategic tangible assets of a firm, the value chain, andexplain how to harmonize the value chain to achieve strategic outcomes (Fernie, Sparks, 2014). Industry overview Dell Inc. is a private multinational computer technology company based in America. It headquarter is in Texas, United States and the company is involved in repairing, developing and selling computer and the other related products. The company was formed in the year 1984 by Michael Dell. Dell is one of the largest technological corporations that sells and develops many products such as personal computers, servers, data storage devices, software, cameras, printers and music players. The company is engaged in employing more than 103,300 people worldwide. The company is well known for its innovation in supply chain management and electronic commerce. The company is also well known because of the integration of the concept of e-commerce in its process and operations. The online retailing of the company started in the year 1994 where the company was involved in selling products worth more than a million dollar per year. By 2000 the company was the largest seller of personal computers worldwide. The innovative idea of involving in online selling of the computers was the result of developing a business model that would allow the company to sell the computers even at the era without internet via mail. Another factor that contributed in motivating the company for launching Dell.com was the treat from its competitor Compaq. The company has expanded its online operations in other countries as well such as Europe and Asia. Its first retail store was launched in India. The company has expanded its retail branches to many other countries such as India, United States, Canada, Moscow, and United Kingdom. In the year 2015 the company was the third largest seller of computers after HP and Lenovo ("Dell Official Site for Home Business IT Solutions | Dell India", 2016). Supply chain management Logistics management also known as supply chain management is the flow of goods and services from the producers to the distributors to wholesalers, retailers and finally to consumers. . The main aim of the supply chain management is to distribute and produce the amount that is sold in the market without any inventory left. Supply chain involves three processes (Wisner et al., 2015). One is the product flow management where there is movement of goods from suppliers to customers. The next step is information flow management that involves transmitting orders and updating the status of delivery. The lat step is financial flow that consists of payments through credit system. The system of supply chain management is widely used in engineering industries, operations management, logistics and information technology (Waters Rinsler, 2014). The main aim of supply chain management is to plan, map, perform, check, and control the supply chain actions with the purpose of synchronizing demand wit h supply to improve its presentation globally. There are two main types of supply chain software- execution and planning application (Stadtler, 2015). Supply chain management is the used by the business house to provide an effective service to its customers by developing a sustainable business considering all the aspects from suppliers to customers. Supply chain management of Dell is known to be the best in the world. The company uses the direct model to manage its supply chain management and its linkages as it believes in directly dealing with customers. The supply chain management helped the company clear its stock of inventories. The companies use four steps to manage its supply chain skills. . It depends on assessing whats going on in the business and then it designs the supply chain to match the requirements of customers. The company also enables the capability and tries to stabilize the situation in company to make sure it works (Govindan et al., 2015). Dell believes in creating a unique supply chain in order to achieve its goals. It gathers large volume of information from its customers through its direct sales model. The supply chain management team in the company identifies logistics network by identifying current costs of the products in all countries, regions, service level and transportation. The information available to the company helps it to develop strategy keeping in mind the future opportunities. The company used supply chain management to gain competitive advantage from its competitors. The company believes in targeting the customers and its supply depends on the customer segmentation that is divides into three groups as large organizations, small and medium businesses and personal customers (Monczka et al., 2015). The supply chain of Dell is unique because of its in built strategy. This strategy involves the process where once the order is placed by customer all the configuration details are sent to the manufacturing d epartment and the assembling department also starts assembling the PCs. Once the manufacturing is complete and all the softwares are downloaded it is shippers to the customers. The timely delivery of products to its customers as per the requirement makes the supply chain more effective (Richards, 2015). The supply chain helps the company in reducing stocks and inventory as the company indulges in supplying those good only for which it has demand. It also helps the company in building a strong relationship with its customers. In some cases the customers even pay before the company supplies its products. The use of supply chain management is involved in all levels of market planning that is strategic, tactical and operational level. The company has followed an effective supply chain integration that involves use of minimum number of suppliers and effective communication. It also uses internet to bridge the gap between the promoter and the company. The company also has special set of analysts who are efficient in forecasting the demand of its product in the market. Value chain analysis plays an important role in determining demand and supply of the product (Coyle et al., 2012). Maintaining ethics is the top priority of the company and want its employees to follow all the rules of condu ct that the company formulates. The company also ensures that it maintains an effective management process at all levels of logistics chain. The suppliers of the Dell product are required to be ethical and it believes employing employees from diverse workforce. The company did not believe in establishing middlemen and believes in directly dealing with customers. It started out as a direct seller from mail-order system and then taking advantages of the internet for selling its products online. The companys online sell has increased due to the internet and establishments of retail shops worldwide (Fernie Sparks, 2014). Linkages of the companys activities Dells success story greatly depends on its innovation in supply chain management. Company believes in establishing direct relationship with its customers instead of engaging middlemen in its supply and distribution channel. The linkages are effective for the company as it depends on partnering with customers and suppliers and not over powering them. Dell was able to gain competitive advantage to it operation because it got rid with the entire traditional distribution channel and established a direct relationship with its customers (Epstein Buhovac, 2014). It believed in adding and investing the capital to the activities that added value to the company. The formula known as direct business model helped the company decrease its stock of inventories and cost and helped the company increases the profit. The virtual integration concept introduced by dell has potential to achieve both coordination and focus. It involves strategies that are built on the basis of client focus, dealer partne rships, and group customization and just in time manufacturing (Holweg Helo, 2014). Sustainability: Sustainability refers to creating an environment that is healthy for the future generation without hampering the development of present generation. The main problem with the supply chain management is the issue of sustainability that affects the organizations logistics network. If a company wants to provide a sustainable product to its customers then it should ensure that the entire process of the value or supply chain management is sustainable (Czinkota et al., 2014). Sustainability includes maintaining the customers expectation and ability to manage the companys environmental, social, ethical issues on life-cycle throughout the supply chain from manufacturers to the retailers. It also refers to social corporate responsibility. Dell believes in maintain sustainability throughout the entire process from manufacturing to distribution. It ensures that the suppliers that are engaged in the activities are ethical in their business code and follows the business laws and ethics. The supply chain management of the company is transparent in nature. The suppliers of Dell are required to present global reporting initiative annually that is based on the sustainability report (Mol, 2013). The company is responsible for ethical business practices and believes in delivering high standards of behavior. It was the first company in technology industry to go green in the sense to establish the recycling concept in its process. The company employs employees from diverse workforce and respects the culture of each and every employee. It is one of the founder members of Electronic Industry Citizenship coalition code of conduct (EICC) that aims at improving the efficiency of the community by improving its social, environmental, political and ethical condition (Caplan, et al., 2016). The company has a list of requirements that the global suppliers engaged with industry must follow. The list is to ensure that the company supplies to its customers are sustainable in nature. Sustainability requires the manufacturers, distributers, wholesalers, retailers and even the customers to be ethical in their attitude. However with the introduction of online channeling and selling it is becomi ng difficult for the company to track the record of sustainability of its suppliers and retailers (Schaltegger Burritt, 2014). The sustainability report presented by the company includes various parameters such as focus on customers, innovation, managing supply chain activities, being transparent and accountable, and being ethical in nature. Achieving sustainability is the top priority for the company. The company uses the left over plastics used by the customers to manufacture new computers that help the company reduce the impact of its material sourcing and process on environment ("Forbes Welcome", 2016). Conclusion Supply chain management is an operation that requires careful planning and management. Efficient supply chain helps in reducing stocks and inventories. The author in this report chooses to analyze the Dell Company because it is the most innovative online retail company in terms of its sustainable management approach. . The company also focuses on providing the sustainable good and services to its end uses. The main focus of the company is to ensure that its suppliers are efficient in following the rules and regulations set by the company. The companys story of surviving the tough competition is inspiring. Its adoption of direct business model and value integration was the main key to success and helped the company built direct relationship with its customers. References Caplan, D., Dutta, S. K., Lawson, R. A. (2016). Corporate Social Responsibility Initiatives Across the Value Chain.Journal of Corporate Accounting Finance,27(4), 57-66. Coyle, J., Langley, C., Novack, R., Gibson, B. (2012).Supply chain management: a logistics perspective. Cengage Learning. Czinkota, M., Kaufmann, H. R., Basile, G. (2014). The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains.Industrial Marketing Management,43(1), 91-101. Dell Official Site for Home Business IT Solutions | Dell India. (2016). Dell.co.in. Retrieved 19 June 2016, Epstein, M. J., Buhovac, A. R. (2014).Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Fawcett, S. E., Ellram, L. M., Ogden, J. A. (2014).Supply chain management: from vision to implementation. London: Pearson. Fernie, J., Sparks, L. (2014).Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Forbes Welcome. (2016). Forbes.com. Retrieved 19 June 2016, Govindan, K., Soleimani, H., Kannan, D. (2015). Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future.European Journal of Operational Research,240(3), 603-626. Hofstetter, J. S., Wolf, J., Klassen, R., Shrivastava, P. (2013). Sustainability in Multinational Multi-Tier Supply Chains: Sustainable Supply Chains. Holweg, M., Helo, P. (2014). Defining value chain architectures: Linking strategic value creation to operational supply chain design.International Journal of Production Economics,147, 230-238. Mol, A. P. (2013). Transparency and value chain sustainability.Journal of Cleaner Production. Monczka, R., Handfield, R., Giunipero, L., Patterson, J. (2015).Purchasing and supply chain management. Cengage Learning. Richards, M. (2015).Supply Chain Implications In Regards To Consumer Behavior In Online Retail: Site-To-Store Versus Direct Shipping(Doctoral dissertation, Texas Christian University Fort Worth, Texas). Schaltegger, S., Burritt, R. (2014). Measuring and managing sustainability performance of supply chains: Review and sustainability supply chain management framework.Supply Chain Management: an international journal,19(3), 232-241. Stadtler, H. (2015). Supply chain management: An overview. InSupply Chain Management and Advanced Planning(pp. 3-28). Springer Berlin Heidelberg. Waters, D., Rinsler, S. (2014).Global logistics: New directions in supply chain management. Kogan Page Publishers. Wisner, J., Tan, K. C., Leong, G. (2015).Principles of supply chain management: a balanced approach. Cengage Learning.