Marketing Plan Essay Example | Topics and Well Written Essays - 3000 words - 5

Marketing Plan - Essay Example The product is called Slate, which is customized tablet computer for younger students at the preschool and early childhood level. The marketing plan is therefore to set out the objective for the sale of the Slate in the next 3 years. The plan is based on the current marketing audit of the firm, which is in the tablets market. Based on the marketing audit, appropriate market strategies are adopted to make the achievability of the objectives possible. To gain a better understanding of the current market in which the Slate will be marketed, a SWOT analysis is used to examine the internal environment of the company selling the product, and a competitor analysis is used for the external environment of the company. Based on information given in figure 1, it would be noted that Apple, Samsung, Asus, and Lenovo are the three leading global competitors. A competitor array model which is based on the benchmarking theory (Darden & Babin, 1994) is there used to produce a competitor matrix for the four major competitors. The competitor array model identifies four major industry success factors and assigns a weighting for each of them (Chan-Olmsted & Jamison, 2001). Each competitor is then rated based on the industry success factor so as to find the intensity of competitiveness of each competitor. The outcome with the competitor matrix is given below. Based on the matrix above, it would be seen that with reference to the key industry success factors, Samsung presents the highest competitive rivalry followed by Apple, Asus and Lenovo respectively. The competition from these companies would be experienced if they switch to the product innovation of the Slate, which focuses specifically on early childhood educational syllabus content. In order to achieve the objectives set above, it will be important that some marketing theories and frameworks will be applied in the

Reimbursement Essay Example | Topics and Well Written Essays - 1000 words

Reimbursement - Essay Example Over time, these products have brought about major health challenges to their users ranging from addiction to cancer of the throat and lungs. â€Å" As a result, health expenditure by the government has only been going up without easing.† (Jost, 1). Tobacco companies should help finance the healthcare costs associated with the use of their products. This is because they make profits while the government incurs expenses that could be avoided by simply putting the companies out of business. In order to be appealing to the consumer, companies use enticing words that attract more users. The enticements are in the form of low tar content, mild cigarettes, flavoured cigarettes and misrepresented information on tobacco. This information is widely misleading and depicts the irresponsible nature of tobacco companies, thus, the need to make them accountable for their deeds. These practices are blatantly deceptive, fraudulent, and aimed at misleading active consumers and other potential consumers. This can be done making them refund to the government funds used to treat and cater for tobacco related ailments. Also, tobacco companies go out of their way to make aggressive campaigns to women, youth and minority groups. These funds could, instead, be used in preventing ailments and expenses that result from tobacco use. â€Å"Still on accountability, tobacco companies should reimburse the government because they are the reason that tobacco related ailments are prevalent† (Janofsky, Para. 2). They, therefore, should shoulder the blame for the part they play. Apart from this, tobacco companies, as a result of reimbursement, will have to bare their documents to the public. This will allow scrutiny by the public in order to understand how the tobacco industry functions. It will also expose the malpractices that these companies engage that are outside the normal business rules and standards. Thus, â€Å"...to ensure accountability, tobacco companies should be given a choice to either reimburse the government for healthcare expenses, or conduct anti-tobacco campaigns, which use up the same profits they make† (â€Å"Benefits in Tobacco Deal†, Para. 5). With this, reimbursement promotes transparency in the business where they work towards ridding the country and society of tobacco addicts and especially smokers. In return, the companies provide less reimbursement and make sufficient profits for themselves. Health and financial benefits Reimbursement of the federal government by tobacco companies should be done in order to improve the health of the citizens. It should also be done to reduce the load that the taxpayer has to bear. Calls to reimburse the government have an opportunity to pave the way for the creation of new laws. By passing legislation that controls and regulates the tobacco industry, usage of tobacco and tobacco products will see a decline. This legislation will be very crucial because, the number of people using toba cco products will go down significantly and, thus, those exposed to second hand smoke will also benefit. Of all the people exposed to second-hand smoke, children and pregnant mothers form the bulk. Putting into consideration the effects that cigarette smoke has on children and unborn babies, reimbursement is set to put issues into perspective for tobacco companies. Therefore, reimbursement will promote improved health by reducing occurrences of smoking related